Keurig

client
Keurig


Description
Paper props & set deisgn

Stop-motion animation


Location
Montréal, 2017

KEURIG | WEB CAMPAIGN

KEURIG RECYCLABILITY

A series of three short films designed to communicate Keurig’s all new recyclable K-Cup Pods on social platforms. Our communication objectives were threefold: Communicate that all K-Cup Pods will be recyclable by 2018, why Keurig chose recyclability vs compostability, and how Keurig worked with recyclers to create the best product. Stop motion allowed us to explain a all these different notions while keeping a unified theme across communications. We also pushed the notion of recyclability further by using only recyclable materials as props throughout each video. The colors were chosen as a modern take on “recyclable green” and position the brand’s commitment to sustainability.

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miss cloudy pauline loctin keurig stop motion animation props paper art
miss cloudy pauline loctin keurig stop motion animation props paper art
miss-cloudy-pauline-loctin-keurig-stop-motion-animation-paper-art-props

Credits

Client : Keurig
Réalisation : Mathieu Renoult
Direction photo : Étienne Boilard
Stop Motion Anvimator : Dale Hayward
Direction artistique : Marc O’Brien
Direction artistique / Paper artist et props stylist : Pauline Loctin
Montage : Mathieu Renoult
Animation traditionnelle : Flore Montmory
Colorisation : Simon Boissonneaux
Musique : Les Productions Underground

Production : Marie-Soleil Patry / Romeo & Fils
Direction de production : Virginie Tremblay
Agence : KBS Montréal
Miss Cloudy représenté par Folio Montréal / Myriam Girouard